Building 4, Albury Office Park, Albury Avenue, Hyde Park, Johannesburg, South Africa
+27 11 593 3204
info@lambatholdings.com

MARKETING

MARKETING

LHG marketing division specialises in marketing strategy, strategic implementation, media planning, campaign management, optimization across display, social, mobile (including video, sms & email), video & search, digital marketing, website analytics, conversion optimisation and user experience design.  We also specialise in traditional media such as booking of print, outdoor, TV and radio – making us your one stop shop for all your marketing needs.

MARKETING STRATEGY

Our marketing strategy team will help you make strategic recommendations of media activity for the different campaigns you are running. We will work from your brief analysing the audience objectives and balancing the reach, frequency and costs of media options to deliver a detailed media plan that maximises advertising exposure and impact.

Over the years we have realised that most campaigns fail due to inadequate planning or a rigid strategy with no flexibility or at worst lack of a well-defined plan at all. Avoid that pitfall by contacting us today. At LHG we believe that planning should demonstrate a coordinated approach to different media and illustrate the thinking behind the proposed approach. Our media planners work closely with our clients to ensure the client’s advertising budget is well spent, as well as adhering to the overall campaign strategyA summary of our service are listed below.

  • marketing strategy,
  • strategic implementation
  • media planning,
  • campaign management,
  • optimization across display
  • social, mobile (including video, sms & email),
  • video & search

DIGITAL MARKETING

Our digital marketing team will help you identify competitive keywords to use by doing a comprehensive competitive analysis and constant monitoring to streamline your marketing campaign to achieve maximum return on investment at minimum cost. A summary of our digital marketing services are listed below.

  • Search engine marketing (SEM) on Google, Yahoo and Bing
  • Google search, display and YouTube marketing
  • Social media marketing (Facebook and twitter)
  • Video marketing on various platforms on mobile networks as well as on premium sites including YouTube
  • Display marketing using programmatic buying (DSP), network buys as well as premium placements
  • Social media content management, online & social brand building on owned, earned and paid platforms

USER EXPERIENCE DESIGN

We also offer data driven user experience design for our clients. There is no passing second that the user doesn’t factor into our decisions whether in user experience design, website development or running a video campaign. We believe in big data and with analytics we harness the power of big data to measure, observe and predict user behaviour, such that we make changes that will see your return on investment improving. We measure, analyse, test and learn and the process iterates.  A summary of our user experience services are listed below:

  • User experience design
  • Usability testing
  • Conversion optimisation
  • Website analytics
  • Website design and development

WHICH PLATFORM TO USE

Online marketing is an ongoing process. The most important point to realise is that each strategy will have an effect on different platforms, but that the sum total of all the best practice guidelines implemented on the campaign, will determine the outcome. There is no formula for on online marketing strategies. It’s like art; there are no clear cut methods to achieve success.

Please contact us today and we will advise you on the best strategy to take.

About us

Lambat Holdings Group (Proprietary) Limited is a well-established group that currently operates in the Financial Services, Marketing, Freight & Retail Services across Africa. The group has been set up through the shared strategic vision of its founding shareholders and directors and is aimed at bringing innovative solutions to the world.
  • Tel.: +27115933204
  • Email: info@lambatholdings.com
  • Address: Building 4, Albury Office Park, Albury Avenue, Hyde Park, Johannesburg, South Africa